Let me tell this to you straight: most journalists will never write about your company or product. Why not? It's not newsworthy! When I say newsworthy, I mean something new in your company that person besides you cares about.
So you know what I recommend? coming up with a great story, essentially pre-write the story. You've done most of the work for the writer, be they a journalist or a blogger.
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Another thing: most press releases news organizations receive are deleted or thrown away upon arrival. But here's a incommunicable - online it doesn't matter because you determine what gets published. All you need to do is write a press issue and distribute it through an online news portal.
Top Seven Press issue Ideas
Showcase Case Studies, data and surveys. If you have explore to share, a press issue is a great way to do it. So maybe you looked through your customer list and found that small businesses with a blog get 5x more traffic to their web site. Progress that and send it out! Make Lists. Just like this article, you can originate stories around a list. Information like "The 3 Mistakes Most Small Businesses Make Online" "5 Free News Sites that are Worth the Money," "Best Way to Optimize Your Online Pr" make good stories. To get ideas, hunt a web site like Digg.com with a normal term, like, "press release." Publicize a Good Cause. This is the story about how you and your team took the day off to serve homeless youth. Or how OfficeMax is helping teachers by giving them school supplies. Or how a charity you donate to is changing lives and improving morale at your company. Look for these types of stories and write them up in a press release. Give Helpful Information. This is a occasion to share your knowledge and expertise. Examples: "How to Save your Press issue from the Garbage Can" "How to Pitch Journalists on Twitter," or "Save Money by Doing your Own Pr Online." Add some quotes and my company name and I could even make this story into a press release. Give the Major News Story a Local Spin. You'll need to act fast to capitalize on this occasion but it can be worth it. When big news hits and you can add your take, you can be a local devotee on the topic. A celebrity dies and it's in the news - and you can tie it into your company you'll get more exposure. Recently my video editor made a video about a hurricane that hit where he lives. It got over 40,000 views on YouTube. He could've sent out a press issue with the video embedded in it. Just remember that it has to apply. Be creative but don't overdo it. Spotlight the Strange and Bizarre. This type of news can go viral more quickly. Find the odd, sensational, strange and deranged to write about. The stranger the story, the more likely you'll get publicity from your press release. This is greatest marketing. Like if you're a mattress company and you find the world's most filthy mattresses or a story about a round mattress that rotates and plays music. identify Trends. This is one of my favorites. There are sites to help you find trends but the best angle is to look inside your own business. Are your customers acting differently than the past? Maybe the new type of homebuyer has dissimilar expectations than a real estate company is used to. That's a press issue opportunity. Spin and talk about how your firm meets the needs of this group. Get good quotes from your agents to back up the story.
So start writing those headlines! Then you won't be like most businesses who fail to use these low-cost tools to promote their business. Just don't make this base mistake: make it about the story, not about you. If they love the story, they'll find you. If you make it all about you, you'll turn most citizen off right away, including journalists.
Use these tips and write your own killer press releases - and you'll get media biting. And if that doesn't happen, don't worry. Distribute your news online and blog about it and promote it yourself and in hunt engines. That way citizen can find your story regardless of if the media picks it up or not.
7 Killer Press publish Tips to Reach Journalists
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